"The new information technology... Internet and e-mail...

have practically eliminated the physical costs of communications."

 

Peter Drucker

 

 

Introduction

Today's topic is about generating a large and targeted email marketing list.

 

In recent years, email has emerged as a more effective direct marketing tool than even the tried and tested method of direct mail. Studies have shown that people prefer to receive special offers, discounts, coupons, and other information from companies in their email inbox rather than in their physical mailbox.

 

Therefore, if you want to target those customers who are most likely to buy your product or service via email, you must build a good email list.

 

 

 
     
 
We have been dealing with email marketing for over 10 years now, and would like to share with you some of our findings.
  
     

 

 

 

Here are 8 simple tips to build your email list in the best way possible.

 

  1. Add a "Join my e-mail list" sign-up box on your website

    As a general rule, try to include a chance to join your email list every single time you send any form of electronic communication. Check out this musician. He offers free music in exchange for joining his email list on his MySpace page.

 

 

 

 

  1. Use software packages and online resources

    These products can help you build your email list. ConstantContact and iContact are two examples. There are a number of software packages and companies offering email newsletter or list building services to choose from on the web.

 

  1. Incoming calls = email potential

    Whenever people are contacting you via the phone, ask them for their email address. Any time they contact you, use it as an opportunity to collect this information, along with their permission to email them with special offers or other special information on your business or product. You will be surprised at how many people will say yes.
     

  2. Use a sign up book at your store or office

    Put the book in a prominent place and create an easy to use form which will allow people to give you their contact information including email address along with a check box, giving you permission to email them.
     

  3. Leverage your employees

    When your employees attend trade shows, business lunches, luncheons, special events, or conferences, have them............

 

 

 

 

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