"Ads are the cave art of the twentieth century."

Marshall McLuhan - Canadian Philosopher

Whether you are impressed by them or not, banner and display ads are an integral part of the e-marketing and online advertisements component. Very recently there has been a growing trend of super-sized banner ads. Even juggernauts such as The New York Times, Forbes, ESPN and CNN are considering these ads very seriously.

But does “bigger is better” apply to banners as well?

Today we will cover if bigger display ads are more successful in impacting the customers.

Not What It Used To Be

Banners and display ads traditionally enjoyed extremely high CTR (click through rates) at one point of time. Conversely, recent times have witnessed significantly falling CTR (click through rates) as majority of the internet savvy individuals have developed display ad blindness, which means that the visitors of the site are no longer paying attention to the advertising banners around the content.

However, many e-marketing experts are of the opinion that the falling CTR is a result of designing and technical ineptitude, unsuitable horizontal shape and several other similar factors. No wonder that marketers are seriously considering increasing the size of the banners to increase the effectiveness of their e-marketing campaign.

Is Bigger Actually Better?

The growing trend of using larger and more intrusive ads has really caught speed in the recent times. But is the investment of super-sized banners really worth it? From our recent experience, the answer is probably a “no”.

Many industry experts are very enthusiastic about the new and larger formats introduced recently and are all prepared to test their performance in comparison to the traditional banner and display ads formats.

Let us discuss the three new ad units proposed by the e-marketing experts......