Different Online Business Models
Introduction
Review Sites
How do you make money with a review site?
Content Sites
How do you make money with a content site?
Directory Sites
How do you make money with a directory site?
Shopping Comparison Sites
How do you make money with a shopping comparison site?
Coupon Sites
How do you make money with a coupon site?
Be Creative
Understand Your Industry
Defining Objectives
Which Model is Best for You
Useful Forms
Web site Profile
Web Site Goals
Gaining A Competitive Edge
Identify the competition
Assessing the Competition
Competitors' Assessment Form
Stay Alert
Defining Your Target Audience
All about User Interface
The User Interface (UI) Process
Eye tracking studies
Do You Know Your C.R.A.P.?
How to Begin
Getting Started
Select a Content Theme
Outline Website Sections
Create a Webpage Blueprint
Establishing Credibility
The Importance of Internal Links
Design for Success
The Importance of First Impression
To hire a Professional or Not?
Doing It Alone
Layout Elements
Graphics and Pictures
The Art of Content Presentation
Inverted Pyramid Format
Extra! Extra! Read All About It!
Create an Attention Grabbing Hook
Ready? Set? Go!
Should You Keep It Short?
Keep It Real
Staying Current
Finding the Best Name
Introduction
Elements of a Good Name
To .com or Not to .com
Becoming Domain Savvy
How to Sell Much More
Ways to Increase Sales
Cross selling and Up selling
Coupons and Discounts
Free Samples
Different Payment Methods
It's all about conversion!
Conversion Rates
Techniques to Improve Conversions
Implementing a Clear Call to Action
Keeping Clicks to a Minimum
Don’t Ask for Too Much
Offer Reviews and Testimonials
Promote a Newsletter
Web Analytics
Analyze This!
Visits
Unique visitors
Page views
Page View per visit
Conversion rate
Bounce rate
Search Engines Information
URLs viewed
A/B versus Multivariable Testing
Web Analytic Tools
Look to Your Host
A Quick Word about SEO
Advanced Tips to Increase Traffic
What the Pros Actually Do…
Freebies
And The Winner Is…
Tell a Friend
Social Bookmarking
Web 2.0 Marketing
Keeping Everyone in the Loop
Some Technical Issues to Consider
One Size Does Not Fit All
Reliability and speed of access
Traffic and Bandwidth specs
Disk Space
Technical Support
Secure Servers and Shopping Carts
Email Functions
In Conclusion
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