Building Your Mailing List
Build Your List like a Pro
Featuring a “Join My Mailing List” sign-up banner
Offering incentives such as…
Placing opt-in messages on shopping cart pages
Adding a “send-a-friend” option
Holding a contest
Proven Offline Techniques
Other Methods for Building Your List
Buying an Email List
Rent, But Not to Own
Getting Consent
Asking For Permission
Important Statistics
Size Doesn’t Matter. Or does it?
Getting Consent
Creating a Successful Email Campaign
Ready. Set. Go!
Example 1
Example 2
Improving the Odds
Scheduling Your Email Campaign
Beating The Anti-Spam Filters
Take It for a Test Run
A/B testing
Analyzing and Improving Results
Open Rate
Bounce Rate
Unsubscribe Rates
Click Through Rates (CTR)
To Outsource or Not to Outsource
What You Need To Know
Important Questions to Ask Your Provider
Conclusion
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