“Success or failure in business is caused more by the mental attitude even than by mental capacities.”

Walter Scott

 

 

 

Introduction

Following our article about how to create a winning social media strategy, In this article we're going to be reviewing some groundbreaking new social media sites that have proven to be important tools for a successful social media campaign.

 

We're going to take you through the most popular check-in applications and show you how you can best optimize them for your business.

 

These applications are relatively new, but because they bridge the gap between "virtual life" and "real life", they are gaining a strong and powerful following. What makes social media such a powerful tool is that as in real life, it is constantly growing and changing.

 

 

 
     
 
We go into more detail about how to stay on top of new trends and build a strong social media campaign in our Social Media program. If you're interested in building your social media campaign, this is the place to start. 
  
     

  

Check-in Apps
 

Check-in applications are a way for people to connect their real-life activities directly with their online life. By “checking in” at a location via a SmartPhone or laptop, these apps update users’ Facebook, Twitter and other social media accounts with information on where they are at a given moment.

 

When a user checks-in at a given location and announces it to all their online friends, not only does it add a new dimension to the way people stay connected, but it acts as a free advertisement for that particular establishment.

 

 

FourSquare

 

What Is FourSquare?

By far, FourSquare is the most popular check-in app available today. Users can check in to nearly any location, including businesses, local parks, restaurants, public centers, etc. and have it posted directly to their Facebook or Twitter account.

 

By checking in a number of times at a given location, users are able to “unlock” special discounts, coupons and other incentives. If an individual is able to “check-in” at a given location more than anyone else, they become “mayor” of that location.  

 

 

 
     
 
Foursquare boasts over 8 million users worldwide, with over 2.5 million check-ins per day. With over 250,000 businesses using their merchant platform, it's easy to see why Foursquare is such a big hit.
  
     
 

 

The Benefits Of FourSquare

The beauty of FourSquare is the possibilities it opens for businesses with a brick & mortar location. When you open a free merchant account, you’re able to connect with your customers in new & interesting ways...

 

 

 

 

 

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