"As far as the customer is concerned,

the interface is the product."

Jeff Raskin - Founder of the Macintosh Project

If you’re in charge of your company’s online SEO, Pay Per Click, Email marketing, social media, or any other sort of search marketing campaign, you’re mostly concerned with one thing: conversion rates. Put simply, this is the number of people who visit your website and actually take the actions you want them to.

Examples of conversions can include:

• Filling out a request for information
• Sales
• Membership application
• Newsletter subscription
• Software download

The trick is to engage people with an effective and attractive landing page for your business.

All aspects of your online campaign depend on your landing page. It’s the place you direct people to through your online ads, links, email marketing or any other form of online advertising.

Over the years, working alongside the best minds of the eMarketing industry, we've managed to create a simple list, which is regarded in our offices as "The Holy List" of conversion. This simple, yet practical list is used to examine EACH landing page that we produce.

Be clear at what you deliver 

Take for example the Google Adwords page. It's clear what this product is all about: "Advertise your business on Google". It doesn’t get any clearer than that:

Try to keep things simple

Nobody likes arriving at a website and instantly being bombarded with a bunch of bells and whistles. It’s overwhelming and will turn people off. Give folks what they expect on your landing page. Make it simple, easy to read, and easy to understand.

Take for example this page from matanmedia.com. Check out how easy they organize all the information they want you to see:

Be Relevant

If, for example, you directed people to your landing page with an offer that says “Find out more about stopping hair loss in just three weeks,” then you will probably want to repeat that offer on your landing page so they make the connection that they’ve come to the right place.

Don’t hijack your visitors

When someone lands at your site, don’t take over their computer with pop ups, chat screens, or other special effects in an attempt to engage them. Nothing is more frustrating than......