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"The secret of success is to know something nobody else knows."
Aristotle Onassis
Introduction:
In today's article, which is taken from our SEO training course, we're going to be covering some extremely current, cutting-edge ground. We'll show you all the basics you need to know in order to optimize your website for your audience that's browsing on Smartphones.
If you don’t own a SmartPhone yourself, chances are, you know at least 1 person (more likely a few) who do. So what’s the appeal? In a word – flexibility.
With a SmartPhone, you aren’t limited to a single method of communication. You’re able to talk, surf, take photos and so on wherever you go. Pretty much everywhere you go now, someone is checking their email, reading restaurant reviews or chatting with friends on their phone!
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Trends in the U.S. mobile phone industry show that during the three-month average period ending December 2010, 63.2 million people in the U.S. owned SmartPhones, up 60 percent compared to the previous year.
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What Makes Smartphones Hot
As the technology gets better, more and more people turn to their phones to surf. You have to admit, it’s a lot easier to search for something on your phone than to be restricted to a desktop or drag cumbersome laptops everywhere. Take a look at some recent findings from Google to see what I mean:
Google Analysis Of Smartphone VS Traditional Surfing:

So, what does all this mean to you? Well if you already have a SmartPhone, you’ll know that many sites can be difficult to browse through your phone. Besides bandwidth limitations, things like screen-size, typing and searching can be an issue.
With the steadily growing trend of SmartPhone users, making your site, blog or landing page optimal for SmartPhone surfing is going to be an important addition to your SEO artillery.
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The share of SmartPhones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months. This increase is so rapid, that by the end of 2011, Nielsen expects more SmartPhones in the U.S. market than regular feature phones.
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Tips for optimizing your site for smart-phone surfing
Design:
The first point of consideration is how easy it’s going to be for your SmartPhone audience to surf on your site. Keep in mind that screens are smaller and bandwidth is limited, so you want to be sure that the site is simple and to-the-point.
Most websites are optimized for 1024x768 screens...................
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