"The most important single ingredient in the formula of success is

knowing how to get along with people."

Theodore Roosevelt

This Overview Contains the Following:

• Why Social Networking is so important
• What you will learn
• Up-to-date material

Why Social Networking is So Important

The reach of social networking over the last few years has become wider and more important than anyone could have ever imagined.

If you haven’t yet begun to leverage the power of this emerging media to help promote your website or business or don’t think it’s worth your time -

here are a number of facts taken from the book “Socialnomics” and other sources, that may change your mind:
 

• Social networking sites now rank as the most visited type of site on the web, accounting for more than 11% of all viewed sites!
   
• By 2010 Generation-Y will outnumber Baby Boomers. 96% of them have already joined a social network
   

• Social Media has overtaken porn as the #1 activity on the Web
  
  

• 1 out of 8 couples married in the U.S. last year met via social media
   
• Time required to reach 50 million users:

• If Facebook were a country it would be the world’s 4th largest, between the United States and Indonesia!
  
  

• Ashton Kutcher and Ellen Degeneres have more Twitter followers than the combined populations of Ireland, Norway and Panama
   
• There are over 200,000,000 Blogs
   
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
   
• 34% of bloggers post opinions about products & brands
   

• 78% of consumers trust peer recommendations and only 14% trust advertisements
  
  

• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily
   
• In a survey of small businesses, 25% said that they were going to increase their spending on social media this year. Add to this the number of people who use social media for free and you’ve got a revolution on your hands.

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What You Will Learn

If you are new to social networking or want to find out how to leverage this rapidly growing phenomenon to help grow your business, read on.

You will learn:

• The benefits of affiliate marketing on social networks
• How to target your message to your specific audience
• How to significantly increase traffic to your site
• How to effectively use ALL the leading social network sites
• Ways to increase your popularity and stature as a market leader
• Methods of effectively conducting market research 
• Tactics for maintaining contact with your existing and potential customers
• ..... and much more!

Up-to-Date Learning Material

This course is updated and revised regularly by our instructors. New approaches and improved techniques and tools related to social media marketing are incorporated regularly in our system. Why is this significant? Because you as a student or alumni are notified immediately and given access to information you can rely on as being the most current out there.