Website owner case study

When it comes to conversion rates – SIMPLE IS BETTER.

Over the years we have seen countless examples of websites and landing pages that, after minimal changes, increased their conversion rates by 30% to 100%.

In order to achieve optimal conversion rate, there are a few guidelines that every website must obey:

First,

You MUST define your target audience. Make a list of the 2-3 most important solutions that you can provide for their needs. Make it the first thing that they see!

If there are a few segments that you are targeting, make sure that each segment gets the message that is aimed at them.

Look at how we did it:

Second,

As a rule of thumb, don’t deliver more than 3 different messages on your first page. The more complicated it seems to people, the lower your conversion rate will be!

Third,

Use graphics to convey your message. People are reluctant to read too much information and would like to quickly and easily understand what your site is about!
 

Fourth, Call to Action!

Make sure you know what you want your readers to do and make it obvious to them. If you want them to sign in, make sure your "Sign In" button is easy to see.

Unfortunately, most website owners do not take the time to test and improve their websites' usability. This is a tragic oversight.