First I want to thank David for his great article about SEO marketing strategies you should avoid. This is a must read for anyone interested in the SEO field.
Targetting your articles
You already know that when you submit articles to a particular directory, it goes along with a link to your website - and individuals searching for similar topics are bound to come across your article and check out the link. But who exactly are they?
Many are not aware of the fact that every day thousands of website owners are searching for relevant information to put on their sites, instead of taking the hassle of writing it all by themselves.
For example, a financial website may search for articles related to its industry like:
- How to read financial statements
- How to save money during recession
- Differences between various mortgage types
- How to evaluate stocks
- And so on…
When someone else downloads your articles from these directories and uses your content on their site, your links appear there as well. This gives you a huge coverage and your span only widens.
Check out these numbers
Let's say you wrote 10 articles, and submitted them to 3 directories each. Now consider that only 5 websites liked your content and published them on their websites and portals. In addition, assume that each site is attracting 1,000 visitors each month.
Now let's calculate your traffic:
(10 articles) X (3 directories) X (5 websites) X (1,000 visitors) =
If only 1% of the viewers enjoyed your articles and clicked on your link to your website, then you have managed to attract 1,500 prospective customers!
Now that we have established the importance of submitting your articles to article directories, let’s understand how to choose one and the basic differences between them.
Here’s a list of a few directories that we will review:
Now although the basic functioning of all these article directories are the same, they still have a few differences...................................................