“There are two kinds of business people on the internet:

successful people, and those who quit too soon.”

Jim Smoot

How to Build Your Campaign on Twitter

Getting People to Follow You

Twitter marketing strategy shouldn’t differ much from your current email, newsletter, or web strategies. You want to incentivize more people to opt-in to receive your tweets and/or to view your profile and follow you.

Here are 10 methods to use Twitter to promote your business:

1. Update Your Signature

   Put your Twitter link at the end of your email signature, blog entries, or forum signatures. This way every email you send is a miniature advertisement for your Twitter page. Make sure these are working hyperlinks that people can easily click on to get to your page and sign up as followers.
   
   If you’re a blogger, include a short text box at the end of each blog entry with your contact information, including a link to your Twitter profile page. Put up a small banner linking your traffic to your twitter page and include the twitter logo for recognizability. Leave your twitter address when you comment on other people’s blog entries or when you post comments, questions, or other content on online forums.
   
   Exploit every opportunity you can to add Twitter alongside your name in electronic or other communications. It's not considered impolite or spammie. In fact, most people appreciate knowing how they can find you.

2. Encorporate Twitter Into All Your Advertising Efforts

   Promote your Twitter profile in all of your existing advertising efforts: e.g. print ads, business cards, broadcast, billboard, email, and in-house with posters and placards. 
   
   For example, at the bottom of your normal ads where you normally list your contact information such as toll free numbers and/or website address, make sure to also include the Twitter logo and Twitter username
   
   (i.e. www.twitter.com/yourbusinessname) and something akin to the phrase “Follow us on Twitter.”

3. Encorporate Twitter On Your Other Social Media Pages and/or Blogs

   Connect your other social media profiles to your Twitter profile. Facebook, for example, allows you to put a direct link between the two so each update you make on Facebook also pushes out as a Tweet. 
   
   You should link everything together in all of your profiles on other social media or blogs as well. Push people on your web site to Twitter or Facebook, and vice versa push people on Facebook to Twitter and your website. Each type of media should be accessible to every other type. 
   
   If you manage a blog, consider using a service like www.postling.com to manage your social media content in order to maximize your exposure (i.e., what you post on Twitter will be broadcasted to you other social media outlets).