Fact: Businesses that have attained online credibility effectively

were able to increase their sales by over 99%.

The only question is: how did they do it? How did they know which elements to pay special attention to?We will now share some essentials that are proven to be a 100% effective in increasing sales online. These details are too often overlooked, and do not get the proper attention they require. Today we will reveal them all.

How to Increase Credibility

 

In order to earn real credibility as a serious online business, you’ll want to make sure you include the following basic sections in your website.

1. About Us
2. FAQ’s
3. Terms and Conditions
4. Testimonials
    

The "About Us" Section

 

A visible, lucid About Us page is probably the most crucial of all sections.

Why? Because, when someone visits your website with the intention of purchasing something, chances are they’ll want to know who you are and how long you’ve been around before they makes any decisions.

Having a well constructed About Us section will give instant credibility to your website; when you outline your company, your company’s policies, and business partners, it humanizes your business. People tend to trust an e-business more if they feel there is really someone behind it.

If your About Us page is too vague, and you do a sloppy job explaining yourself, you will definitely lose potential buyers; people will not take you seriously, and in some cases, they might think you are trying to scam them.
 

 
An Example:

Below you’ll find two websites’ About Us pages. Take a minute to look over them, and then think about which company you would decide to work with, if you had to choose.

Website #1:

Website #2:

Did you choose the second company?

That’s what we thought.

Let’s break it down:

These companies are both offering the same services; recruitment of English teachers in South Korea.

So what’s wrong with the first choice?

It is clear upon first glance, that the first company’s About Us page simply.........